Sunday, January 17, 2010

Spreading the word in online world (power to the people).

Taken from an article in the Herald

New Zealand firms have much to gain from tapping into social media,
writes Helen Twose

http://www.nzherald.co.nz/./news/article.cfm?c_id=3&objectid=10620498

Note the recurring themes taken


The most important thing that has guided us is the notion, that the centre of any idea spreading, has to be honesty and integrity.

Was it demonstrated (refer earlier blogs)

Never have so many people had the opportunity to say something and be listened to.

"That's the power."

It also my personal objective.

One can either be a passive recipient of the conversations, be that good or bad, perhaps choose to participate.

I wholly invite people to participate.

You'll find that people are a lot more forgiving in some of the conversations as long as you're open and honest with them.

But don't do bullshit."

I have been as open and honest as I can where people are called to task evidence, written in thier own hand so to speak, provided.

If I err I will apologise


PAUL BRISLEN, VODAFONE
* Facebook: Vodafone New Zealand, 1176 fans.
* Twitter: 5500+ followers, 10,900 tweets.
* It's like learning a new language, step one: open mouth, step two: insert foot. You've got to be willing to make a few mistakes.
* As long as you're willing to engage with customers, customers are willing to engage with you.

GIANPAOLO GRAZIOLI, GIAPO GELATO
* Facebook: Giapo, 2300+ fans.
* Twitter: 900+ followers, 3900+ tweets.
* Be honest
* Be personal.
* Listen.

SIMON YOUNG, #SY SOCIAL MEDIA CONSULTANCY
* Facebook: 956 friends.
* Twitter: 5700+ followers, 22,500+ tweets.
* Know what kind of company culture you want to have, because it all proceeds from that.* Know what your customers are after, know what kind of relationship they want.
* Don't be afraid to experiment.

NEIL FORSTER, TELECOM
* Facebook: Telecom NZ, 787 members.
* Twitter: 4500+ followers, 2000+ tweets.
* Be honest>
* Don't be afraid
.
* You already have people in your organisation who have this capability.

STEVE BAYLISS, GENERAL MANAGER MARKETING AIR NEW ZEALAND
* Facebook: 10,000+ fans.
* Twitter: Flyairnz, 10,000+ followers and 2000+ tweets; Grabaseat, 14,000+ followers and 4000+ tweets.
* Get some monitoring in place so you understand the conversations already occurring about you.
* As long as you act with authenticity and honesty<>.

Say it.....
Live it....

Say it Live it...Authors..Patricia Jones & Larry Kahaner, sum it up

"Our culture bears witness to our beliefs".

We don't want hypocrisy






Current telecom participants
Bridgette Dalzell current head of outsourced customer care at telecom New Zealand whom is Michelle Young's direct report at time of incident
Michelle Young call center manager Hamilton call center, whom is Shaun Hoults direct report at time of incidents

Shaun Hoult team manager weekend team Sat-Tues Hamilton

Iain Galloway HR representative spends a lot of time in Hamilton

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